Reverse Yr Curse

On September 19, REVERSE YR CURSE will release their debut album Where Are We Going and When Will We Get There? The album was recorded with Alex De Jong at Spacebomb Studio in Richmond, Virginia. They have shared the album's lead single “Who Cares” alongside an accompanying music video, shot and edited by Carter Amos.

"Who Cares?" is a song about a person being very sad and lonely, but deciding to fight through it by taking themself out for an evening. Perhaps they thought of it as a date for one, going out to a bar or a show alone to see what happens. Not typically one who feels that they fit in, they might have been longing for social approval. But in the end, they decided that other peoples’ view of them is not actually important.

REVERSE YR CURSE are making an artful, nuanced sort of indie rock music in Richmond, Virginia; culled from decades worth of equally oversized record collections and neuroses. Lyrics point to struggle on both the micro and macro level, within and without. There’s an air of rooting for the downtrodden, always longing for relief. There’s a reckoning with the past, and a seeking of peace with the present. Keenly aware of mortality, there’s an alliance with the self, and a complicated desire to live fully. With openness to both experimentation and traditional song writing, their music exists on a plane where serendipity fits tightly with forced intention.

The band's debut LP, Where Are We Going and When Will We Get There?, pulls off a casual pop intimacy, steeped in nostalgia, with a freshness ironically achieved through maturity. Matthew, Bret and Bonnie made this album rather slowly, as a labor of love, with markedly enhanced production over their 2024 self-titled EP. Intricate structures underlay ethereal vocals, uplifting harmonies that swirl from song to song, capturing a playful tension in each. The group appears to have an obsessive need for both dissonance and perfect euphony. There’s an earnestness to their songs, coming from people not dealing in pretense, perhaps finally free from needing to seem cool. Whatever darkness detected within gets overridden by genuine love and hope.